# AIDA Sales Scroll

## Intro
Introduction
aida
The day your marketing found its edge.

## Hook
The Hook
If your marketing doesn't grab attention in the first five seconds, nothing else matters.

## Legend
The Framework
This comes from **AIDA**, one of the simplest techniques you can use to convince and sell more.<br><br>It stands for **Attention**, **Interest**, **Desire** and **Action**. It was coined by copywriting legend Gary Halbert.<br><br>He sold millions of dollars in direct mail letters (and even went to prison for not paying taxes on it, but that's a story for another day).
![garyImage](https://d6yvfl55smr7u.cloudfront.net/assets/qsfy80n8-1768272864181-gary-halbert.jpg)

## Attention
Attention
**Attention** means you have to do something so the other person “sits up in their chair”. This could be a catchy line, something beautiful, or even surprising.<br>
It’s important that this attention isn’t simply a gimmick though, it should be relevant to the offer.
Grab Attention

## Interest
Interest
**Interest** means telling the person cool facts or part of a story.
Tap to Flip
For example<br><br><em>Sites are way more interactive than presentations.</em><br><br>
:icon-rotate-ccw:

## Desire
Desire
**Desire** means talking about something the person wants, the benefit they're going to get out of your offer. Like making more money, getting fit, or having fun.
![carImage](https://d6yvfl55smr7u.cloudfront.net/assets/djm4geii-1768274430851-generated-image.png)

## Action
Action
The last A stands for **Action**, where you must actually be explicit about what you want the person to do! Like sign up, buy, download.
The pros always add a sense of urgency to the action.
BUY NOW
OFFER EXPIRES IN:
SOLD!

## Summary
Summary
Here's a checklist you can use for your next sales pitches, landing pages, proposals, whatever.
| Label |
| --- |
| Attention: Grab them immediately |
| Interest: Tell them cool facts/stories |
| Desire: Show them the benefits |
| Action: Tell them exactly what to do |
Bookmark this page so you can come back when you need it.

## Your Turn
FACES
Wait!
There's one more important thing you should know.
![facesLogo](https://d6yvfl55smr7u.cloudfront.net/assets/jaocul7s-1768278072093-faces-isotype.svg)
This site was built with **Faces**, the platform that lets anyone create persuasive, high-impact sites just like this one. Thousands of people use it to make proposals, decks, and sales pages that actually get the message across.
<a href="https://faces.app">TRY FACES FOR FREE</a>
If you made it all the way down here, chances are you are working on an important deal or marketing material. I promise Faces can help you stand out. **But you have to try it out now, before you miss the chance, otherwise you might never find out!**
![revealImage](https://d6yvfl55smr7u.cloudfront.net/assets/9ntcduf1-1768282295885-gary-halpert-fingers-2.jpg)
See what I did there?
<a href="https://faces.app">NOW GO TRY FACES</a>
(You won't regret it.)